Simple, honest pricing.

Start free. Upgrade when one Aura isn’t enough. Cancel anytime — we never charge for partial periods after you do.

Starter

Try Aura with no commitment.

Free
  • 1 active Aura (up to 3 stored)
  • 3 Senses per Aura
  • 150 messages / month
  • Standard voice (text-to-speech)
  • Export your account data
  • Community support
Most popular

Personal

For your primary digital companion.

$9.99/ month
  • 3 active Auras (up to 15 stored)
  • All Senses, unlimited per Aura
  • 1,500 messages / month
  • Custom Aura avatars
  • Email support

Family

More Auras and messages for one account.

$19.99/ month
  • 10 active Auras (up to 50 stored)
  • Unlimited rules per Aura
  • 3,000 messages / month included, then $0.01 per extra message (up to 6,000)
  • Voice responses (real audio)
  • Priority email support

Business

For creators and higher-volume individual use.

$49.99/ month
  • Unlimited Auras
  • Unlimited rules per Aura
  • 8,000 messages / month included, then $0.01 per extra message (up to 25,000)
  • Voice responses + custom voice
  • Email support
  • Aura-to-Aura conversations

Cancel anytime.

Your access continues through the end of the billing period you've already paid for. We don't refund partial periods, and we don't surprise-renew.

Failed payments get a grace period.

If a charge fails, we retry for 7 days before suspending paid features. You can fix the card without losing your Aura's memory or rules.

Questions about Enterprise?

For SSO, custom Senses, white-label, or volume pricing, get in touch.

Common questions

Do you offer annual billing?
Annual plans with a discount are coming soon. For now, all paid tiers are monthly.
What happens to my Auras if I cancel?
Your Auras and conversation history stay in your account. You drop back to the Starter tier limits — fewer active Auras, fewer rules — until you re-subscribe.
Can I change tiers later?
Yes, anytime, in your account settings. Upgrades take effect immediately and we prorate the difference. Downgrades take effect at the next billing cycle.
Are there usage caps I'll hit?
The message limits are designed for everyday use, not extreme automation. If you're consistently bumping the cap, that's usually a sign you're a Family or Business tier user.
Is there a free trial of paid tiers?
The Starter tier itself is the free version. It's not time-limited; you can use it indefinitely. Most users upgrade within 2 weeks of starting.
What about Sprig hardware?
Sprig is our hardware product line built on Aura. Learn about Sprig — pre-orders open soon.

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